Choosing a Brand Ambassador

Having a Brand Ambassador that represents your company or your organisation for branding is normal. You collaborate with people, usually famous people, so they can improve your public image and reputation. Take as an example, the latest decision of Barilla, who has picked Roger Federer (arguably the greatest tennis player) to become their Global BrandContinue reading “Choosing a Brand Ambassador”

Managing Crisis and How to Communicate It

Sometimes, your company or organization might face crisis that can decrease your reputation in public’s eyes. When the hardship comes, you will want to manage the matter right so that you will not lose your customers, clients and reputation. When you face crisis and there are issues to solve, it’s always important to know whatContinue reading “Managing Crisis and How to Communicate It”

How Social Media and Internet Addiction Are Perfectly Okay in almost 2015

I know the title sounds absolutely cheesy but hey, we’re now living in the modern era of technology where lots of things are done online, and I’m pretty sure that the internet stuffs will keep growing in both numbers and interests within the next years. I mean, almost everything are communicated online, informed online andContinue reading “How Social Media and Internet Addiction Are Perfectly Okay in almost 2015”