Why Blogging Was, Is and Will Always Be Important

For me blogging has been important from the first years this communication strategy was invented. You may say that I state it because I’m a blogger. However, it is not true. If you have noticed the development of communication and marketing world over the years, you will notice that blogging is always a crucial strategyContinue reading “Why Blogging Was, Is and Will Always Be Important”

Marketing Strategies That Will Scare People

Marketing strategies could go overboard just for desperation to increase sales and profits. Sometimes, profit entities could do anything they consider possible to make their targets achieved. As one of marketing and communication professionals, I could understand that. There’s nothing that can make us happier than increasing the profitability of what we’re working for. However,Continue reading “Marketing Strategies That Will Scare People”

What You Can Write on Your Blog or Article Page

Company or organization blog is often written daily or at least twice a week. I remember when I was still working in a web hosting company, I wrote and published an article or at least a blog daily on the company website so that the web visitors could get benefit and spend quality time fromContinue reading “What You Can Write on Your Blog or Article Page”

How to Perform Well in Public Speaking or Presentation

Many of us may have the talent for communication strategies in marketing, advertising and copywriting. On the other hand, in direct marketing or communication, it often takes more than talent to communicate in public, which we also know as public speaking or presentation. It takes experience and practice to be able to speak well inContinue reading “How to Perform Well in Public Speaking or Presentation”

How to Develop Good Story in Storytelling?

Without doubt, storytelling is a very effective strategy especially these days in communication and marketing of any industry. Brands, organizations and even individual professionals or famous people use storytelling to persuade more people. When people say that statistics, data and reports are important to convince people, storytelling isn’t less important than those. Some people mayContinue reading “How to Develop Good Story in Storytelling?”