Choosing a Brand Ambassador

Having a Brand Ambassador that represents your company or your organisation for branding is normal. You collaborate with people, usually famous people, so they can improve your public image and reputation. Take as an example, the latest decision of Barilla, who has picked Roger Federer (arguably the greatest tennis player) to become their Global BrandContinue reading “Choosing a Brand Ambassador”

Why Blogging Was, Is and Will Always Be Important

For me blogging has been important from the first years this communication strategy was invented. You may say that I state it because I’m a blogger. However, it is not true. If you have noticed the development of communication and marketing world over the years, you will notice that blogging is always a crucial strategyContinue reading “Why Blogging Was, Is and Will Always Be Important”

Call to All Beauty Bloggers Worldwide

Hello fellow Bloggers around the globe, Have you ever written for any Italian brand? Or to be specific, Italian organic beauty brand? I’m writing on behalf of a prestigious and luxurious Italian skin care brand. Today we’d like to give you a unique experience which you can’t say no to. We are Petit Jardin Milano,Continue reading “Call to All Beauty Bloggers Worldwide”